Why Google is your best friend when it comes to discoverability? A few key tips on Google Indexing or in other words – how to help Google find your website.
Are You + Google = a match made in heaven? If not – you should be. That’s because of the simple fact that if Google doesn’t love your site, nobody will – because they won’t be able to find it.
Luckily, Google has plenty of useful tips for how to ensure your site can be located.
The Google indexing essentials
First up, your website must be indexed by Google. This is not as hard as you might think but it’s an often-overlooked step. We’ve got more detail about how to do this here in our handy website performance improvement guide.
If your site is NOT indexed, then you’ll need to create a Google Search Console account.
This is well worth the effort to help manage processes such as indexing. Google Search Console also has loads of other useful tools to help :
- improve your website search engine ranking,
- measure your site’s search traffic results,
- check its mobile usability,
- and identify and fix issues with your site.
(Another awesome tool for measuring website metrics is Google Analytics – read more about that here
Improve your search ranking
Google Search Console is also THE place to get the information you need to improve your site’s search engine ranking. One of the first rules of optimising your website content for Google searches is to ensure your site’s page titles and meta descriptions contain the information that Google needs to deliver them up in response to search queries. So DO ensure you include a clear and concise description of the page’s content, the location of your business or service (if relevant), and some keywords that you know your visitors are searching. The other trick is to simply provide content that’s packed with information that your target audience will find useful. (Here’s our recent blog on optimising website content and SEO).
Banish the 404 error
Another good thing to know is that the easier you make it for users to navigate your site, the easier it is for Google to discover your content. This is because Google discovers your content the same way site visitors do – by following the links on your site. This also means ensuring there are no errors or 404 messages, which you can check using Google Search Console. (By the way, 404 errors can be turned into a positive – read our 404s Gone to the Dogs article here).
Register your free Google My Business page
If your business has a physical location that’s useful for customers to know, such as retail or hospitality, it’s a great idea to register your business on Google My Business. This means Google is aware of your business and its location, which is great for local searches like ‘order pizza’ or ‘shop kids shoes’. It also means your business will have a listing on Google Maps, which also increases your business’ visibility.
One thing that can slow Googlebots (the tools that ‘crawl’ your site to find relevant information in response to a search query) is a slow server hosting your site, or loads of large images on your site. It’s possible to improve these elements by choosing a better hosting platform, ensuring your site is built for mobile, and using only necessary images (not too big, either!).
You can also help Googlebots crawl your site faster by improving your site’s caching and adding an XML sitemap. Also, make sure you check your site on Google’s Page Speed Insights tool.
The bottom line
If Google can’t find you, nobody can! Google Indexing is crucial. Make sure your site is submitted to Google. Follow that up with tools like Google Search Console and Google My Business. Ensure your site is mobile-friendly. Taking steps to set up your page content in a way that’s easy for Google to crawl and index will help your site appear higher in Google organic search results and help increase traffic to your site.
For more tips on simple things you can do to improve your website this week, download our free guide.
Or for help with indexing your site and optimising it for Google searches, contact Red Cloud. We’re only too happy to help!