SEO

woman superhero reaching ideal clients

Reaching your ideal clients with Google My Business

When it comes to reaching your ideal clients there are more tools than you can poke a stick at. So many, in fact, it can be a confusing decision on which channels to focus on. Do you pay for advertising? Use social posts? Or build a database for good old emails and newsletters?

voice activated assistant

How to prepare for voice-activated technology now

The rise of voice-activated assistant adds a whole new layer to search engine optimization. It requires a highly targeted approach that involves answering customer questions directly, ensuring that you’re supplying searchers with the exact result they are looking for.

understand your website users woman with large book

Do you understand your website users?

It’s easy to make assumptions about what site users prefer, and how the site is meeting their needs. But there can be a huge gap between perception and reality. That’s where research comes in.

mobile-friendly young people device

It’s time to go-go mobile

Got problems going mobile-friendly? Your time is running out. Google now ranks mobile-responsive sites higher than non-mobile responsive or friendly sites, which means you simply MUST have a mobile responsive site in 2018.

404 landing page

Has your 404 landing page gone to the dogs?

Thanks to clever developers 404 landing pages are mostly a thing of the past, however, a few still do slip through, especially on huge sites such as Amazon’s. So what better way to handle them than to use gentle humour to ease potential customer dissatisfaction.

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